The trend forecasting collective from New York called K-Hole <\/span><\/a><\/strong><\/span>have already been throwing that word around\u00a0 and The Guardian<\/span><\/a><\/span><\/strong> and The Cut \u00a0<\/a><\/span><\/span><\/strong>just <\/span>wrote about it so coherently , here are some extracts : “ K-Hole had been using the term in a slightly different sense, not to describe a particular look but a general attitude: embracing sameness deliberately as a new way of being cool, rather than striving for \u201cdifference\u201d or \u201cauthenticity.\u201d In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes. The kind of dad-brand non-style you might have once associated with Jerry Seinfeld “<\/em><\/p>\n Normcore isn\u2019t about rebelling against or giving into the status quo; it\u2019s about letting go of the need to look distinctive, to make time for something new.<\/em><\/p>\n K-HOLE describes normcore as a theory rather than a look. Emily Segal of K-HOLE insists that normcore isn\u2019t about one specific aesthetic. \u201cIt\u2019s not about being simple or forfeiting individuality to become a bland, uniform mass,\u201d she explains. Rather, it\u2019s about welcoming the possibility of being recognizable, of looking like other people\u2014and \u201cseeing that as an opportunity for connection, instead of as evidence that your identity has dissolved.\u201d<\/em><\/p>\n From the Guardian\u00a0 : ” With the once exclusive world of fashion now open to all through social media, this trend makes sense. Those in the inner circle are rebelling against a \u201cfashion\u201d look and, instead, are adopting a uniform, one that is a blank canvas without easy-to-read semaphores. Anna Dello Russo\u2019s hot-off-the-runway Moschino look is a neon sign flashing \u201cfashion\u201d even to the uninitiated. A Normcore look of sweatshirt, jeans and trainers keeps people guessing. Only those truly in the know will get it \u2013 and even then they might confuse you with a tourist. What a sartorial LOL that would be “<\/em><\/p>\n The style icon of Normcore was Steve Jobs , his eternal black turtleneck sweaters and levis’ jeans were so functional , so Normcore . We all have to dress in the morning so the return to the purely functional aspects of fashion as opposed to the “self expression” and artsy aspects of it are so refreshing and in a way : subversive.\u00a0\u00a0 You are rebelling against fashion’s\u00a0 dictates. “Consumerism is associated with conformity” and by extension, fashion may also be perceived as conformist and elitist. The high-fashion world, in particular, is sometimes perceived as authoritarian. . In order to be anti-establishment, the new cool must be anti-fashion because it is not cool to be fashionable<\/em>.<\/p>\n In the same vein of thought I wrote 10 days ago a post about ” the invisible woman ” and how I embraced a new need for fashion simplicity and practicality read it\u00a0 here<\/span><\/strong><\/a> , and you should also check out an excellent article from The Guardian called Why Fashion isn’t cool<\/span><\/a>\u00a0 <\/strong>which I also quote from.<\/p>\n Update : The New York Times fashion pages just did a big analysis on it \u00a0here.<\/strong><\/span><\/a><\/span><\/span>…very interesting since I thought normcore would not go mainstream nor survive more than a couple of months.<\/p>\n All pix\u00a0 by Amy Lombard . Courtesy of The Cut<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Kristine Guico<\/strong> “Everyone\u2019s so unique that it\u2019s not unique anymore. Especially in New York.”<\/strong><\/p>\n![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.16.19-PM.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.15.40-PM.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.14.59-PM.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.14.44-PM.png\")
<\/a><\/p>\n
\n(26, fashion designer)<\/strong><\/p>\n
![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.13.54-PM.png\")
<\/a><\/p>\n![\"\"](\"https:\/\/fashionsphinx.com\/\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-28-at-4.14.29-PM.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"